Metropolis is a neo-grotesque sans-serif typeface designed by Josip Kelava, a designer based in Australia. It was first released in 2013 and has since become a popular choice for branding, editorial design, and digital interfaces.
Origins
The inspiration for Metropolis comes from the urban landscape of the early 20th century, specifically the iconic architecture of New York City. Kelava was drawn to the clean lines and geometric shapes of buildings like the Empire State Building and the Chrysler Building, and sought to capture that same sense of modernity and sophistication in his typeface.
Design Elements
Metropolis features a distinctive set of design elements that set it apart from other sans-serif fonts. The most notable of these is its unusual ‘a’ character, which features a diagonal crossbar that creates a unique and modern look. The font also features a slightly condensed letterform, which makes it an ideal choice for headlines and other display purposes.
Usage
Metropolis is a versatile typeface that can be used for a wide range of applications. Its modern, clean lines make it a great choice for branding and marketing materials, while its legibility and readability make it ideal for editorial design and digital interfaces. It also pairs well with other typefaces, such as serif fonts, which can add a touch of elegance and sophistication to a design.
Conclusion
Overall, Metropolis is a beautiful and versatile typeface that deserves a place in any designer’s toolkit. Its clean lines and modern look make it a great choice for a wide range of applications, and its unique design elements make it stand out from other sans-serif fonts. Whether you’re creating a branding campaign or designing a digital interface, Metropolis is sure to add a touch of sophistication and style to your project.
