Menu design. 8 tips for the perfect font
Menu design development is one of the key elements of any successful restaurant or cafe. After all, this is an excellent marketing tool that helps influence the choice of customers. That is why it is important that the design of your menu is not only beautiful but also thought out to the smallest detail.
Whether you create a design using the online menu editor or a professional designer, remember that text is the element that the visitor pays attention to first. We share with you tips, using which, you will accurately select the perfect font for your menu layout.
Limit yourself to 2-3 fonts
This is the most important typography rule for beginner designers. Use only 2-3 fonts in one design, preferably one “family”. Also keep in mind that a font of different sizes and styles in one text can ruin any good design.
Combine contrast fonts
Do not be afraid to combine fonts that are completely opposite in style. Making a restaurant menu with two similar fonts looks boring. But if you still decide on such experiments, it is important to consider the rules described in.
Choose the correct string length
In the menu’s layout for the restaurant, the most important point is the easy perception of the text. Keep the string length between 45-60 characters — this is the most optimal number of characters for perception.
Forget the Times New Roman
The beautiful menu design of a restaurant or cafe is a great way to be remembered by your visitors. That is why it is important that the design is special and modern. There are many beautiful and readable fonts besides Times New Roman. Just find yours!
Use kerning and line spacing
Kerning is the process of changing the distance between letters. Use this trick in your menu design to make your font more readable. Also try changing the line spacing and see how your text becomes sharper.
Choose a font that looks good in any size
If you use only one or two fonts in the restaurant’s layout menu, make sure that they are readable both in the name of the categories and in the descriptions of dishes. Pay particular attention to handwritten fonts that are least readable.
Avoid Widows and Orphans
When designing a restaurant menu, it is important not only to choose a good font but also to design it beautifully. There are such concepts in design as “widow” and “orphan”. A word standing one on a line at the beginning of a block is called an “orphan”. A word on a separate line at the end of a block is called a widow. Try changing kerning, font size, or deleting unnecessary words to balance the lines.
Do not capitalize
The text written in capital letters is not very easily perceived by visitors. Use this set on only one line. For example, write capitalized the name of the institution or category.
Inappropriate use of typography can ruin even the most stylish menu design, and confuse your visitors. Use the above tips on choosing the perfect font and your menu will be not only stylish but also readable and professional.
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